J21 EXECUTIVE TEAM
Our executive team is dedicated to educating and inspiring HEC students on the world of luxury and retail, while fostering networking opportunities to enhance career mobility.
With a background in financial audit, Bernice has 7 years of experience in account management and merchandise planning. Her experiences encompass both retail & wholesale, from family owned maisons (Giorgio Armani) to multinational brands (Burberry). Upon graduation, Bernice aims to further her career in luxury in Europe. Outside of work, Bernice enjoys travel, dance, and non-fiction novels.
VP & Treasurer
Six years' experience in luxury hospitality in Asia, leading and developing multicultural teams in challenging customer-facing roles. Pivoted into a regional position at a hotel tech company, acquired business in new markets, and developed products. Looking to return to luxury, probably in retail, certainly abroad.
VP Retail & Apparel
Luxury merchandising professional with over 8 years experience across buying, digital strategy and planning. Beginning her career journey on the buying team for Hugo Boss in New York in 2012, she joined The RealReal in 2016 helping the company achieve an IPO in 2019. Following the MBA, she will focus on transitioning her career to the EMEA region.
VP Beauty & Cosmetics
Marketing and advertising professional with over 6 years of experience focused on all things digital while helping brands connect their business needs with innovative and engaging online communication strategies. Shifting focus the luxury industry and geeking out on all things beauty.
Interiors & Design
Consultant with 5 years’ experience in the fashion, luxury, textile and high-end interiors and design industries, partnering with complex, international clients on transfer pricing issues with a focus on brand management, sales channels, new product development and value creation. Always with a smile and passionate about fashion, travels and good Italian food.
A retail marketing professional with over 10 years of experience building 360º consumer-centric campaigns. Previously worked as Brand Marketing Director for Macy's Private Brands. Robust experience examining the drivers of diverse consumer demographics in order to craft authentic messaging aimed at driving brand affinity, loyalty, and sales results.
Alexandre brings 12 years of experience in the hospitality luxury industry. His expertise relies on customer experience creation, travel design and business development. With part of the year at the headquarter in California and the rest of his time spent among multiple countries and regions in Europe, Alexandre likes international environments and being surrounded by diverse cultures